Strawberry Station General Store

Strawberry-Station - General Store: Hiking, Climbing and adventure!

Strawberry Station has been opened since 2012 to meet your needs! We have the best coffee around, an extensive beer collection, grocery items, top quality climbing gear, K2 ski and snowboard rentals and plenty of other rad supplies. If you need tire chains during the snowy season, we are sure to have the most competitive prices and the friendliest crew to install them. Look for our VW buses out front and stop in to say “Hi!” Come have a beverage on our patio on your way to Tahoe Basin.

We are conveniently located on Highway 50 across the street from world-class climbing on Lover’s Leap, just 10 minutes from Desolation Wilderness, Sierra at Tahoe, and 30 minutes from Heavenly Ski Resort in South Lake Tahoe. The Desolation Wilderness is our backyard and we welcome PCT hikers to stop and stay awhile!

Winter hours – 7 days a week: 8am to 6pm 

Summer hours – 7 days a week: 8am-7pm

SNO-PARK permits sold here!
Day Permit $15 (cash price) $16 (credit card price)
Season Pass $40 (cash price) $41 (credit card price)
SNO-PARK permits are required from November 1, 2021 through May 30, 2022

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We are the areas’ friendliest faces, we have the beta on cool places to go and quality gear. Our beer and cider selection is unsurpassed, and our three-season beer garden is an awesome place to kick back and enjoy a cold one. We help with directions and advice for your next Tahoe adventure and can outfit you with the right gear and supplies. Strawberry is one of the 15 Slow-Paced Small Towns in Northern California Where Life Is Still Simple along Highway 50.  Stop by on your way to South Lake Tahoe!

Check out this article about Squirrel, one of the owner’s of the Station from CRAGS- a Northern California climbing organization and advocacy group: Squirrel one of our favorite strawbillies

We love our customers and welcome your feedback and suggestions. Please use our Contact Us page to tell us what we’re doing right or how we can improve your experience the next time you visit.